๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ

applovin1

์•ฑํ”Œ๋กœ๋นˆ(AppLovin) ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ ์ถฉ๊ฒฉ! ๊ด‘๊ณ  ์‚ฌ๊ธฐ ํ˜์˜๋กœ ์ฃผ๊ฐ€ ํญ๋ฝ ๐Ÿšจ

์˜ค๋Š˜ AppLovin(์•ฑํ”Œ๋กœ๋นˆ, NASDAQ: APP)์ด ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ์— ์˜ํ•ด ์ฃผ๊ฐ€๊ฐ€ ๊ธ‰๋ฝํ–ˆ์Šต๋‹ˆ๋‹ค. (์›๋ž˜ S&P 500 ์ง„์ž… ์—ฌ๋ถ€๊ฐ€ ์žˆ์—ˆ๋Š”๋ฐ... ํž˜๋“ค๊ฒŒ ๋˜์—ˆ์„์ง€๋„..) Fuzzy Panda Research์˜ ๋ณด๊ณ ์„œ์—์„œ ๊ด‘๊ณ  ์‚ฌ๊ธฐ ๋ฐ ๋น„์œค๋ฆฌ์  ๊ด€ํ–‰์ด ์žˆ๋‹ค๊ณ  ํญ๋กœํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ธ๋ฐ์š”.๊ณผ์—ฐ ์ด ๋ฆฌํฌํŠธ์˜ ๋‚ด์šฉ์ด ๋ฌด์—‡์ด๊ณ , ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ๋Š” ์™œ ์ด๋ ‡๊ฒŒ ์ฃผ๊ฐ€์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฑธ๊นŒ์š”?๋˜ํ•œ, ํˆฌ์ž์ž๋“ค์€ ์–ด๋–ป๊ฒŒ ๋Œ€์‘ํ•ด์•ผ ํ• ๊นŒ์š”?๐Ÿ“Œ AppLovin ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ ๋‚ด์šฉ ์ •๋ฆฌ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ๋ฅผ ๋ฐœํ‘œํ•œ Fuzzy Panda Research๋Š” AppLovin์ด ๋ถˆ๋ฒ•์ ์ธ ๊ด‘๊ณ  ์ˆ˜์ต ๋ชจ๋ธ์„ ์‚ฌ์šฉํ–ˆ๋‹ค๊ณ  ์ฃผ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๐Ÿ’ก ์ฃผ์š” ํ˜์˜1๏ธโƒฃ ๊ด‘๊ณ  ์‚ฌ๊ธฐ(Ad Fraud) – ํ—ˆ์œ„ ํด๋ฆญ๋ฅ (CTR) ๋ฐ ์กฐ์ž‘๋œ ๊ด‘๊ณ  ๋…ธ์ถœ2๏ธโƒฃ ๋ฐ์ดํ„ฐ ๋„์šฉ – ๋ฉ”ํƒ€(.. ํˆฌ์ž 2025. 2. 27.

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