๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ

์•ฑํ”Œ๋กœ๋นˆ ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ2

๐Ÿšจ ์•ฑํ”Œ๋กœ๋นˆ (AppLovin) ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ ๊ฐ•๋ ฅ ๋ฐ˜๋ฐ•! CEO ๊ณต์‹ ์ž…์žฅ ๋ฐœํ‘œ

์–ด์ œ AppLovin(์•ฑํ”Œ๋กœ๋นˆ, NASDAQ: APP)์ด Fuzzy Panda Research & Culper Research์˜ ๊ณต๋งค๋„ ๋ณด๊ณ ์„œ์— ๋Œ€ํ•ด ๊ฐ•๋ ฅํžˆ ๋ฐ˜๋ฐ•ํ•˜๋Š” ์„ฑ๋ช…์„ ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.๊ณต๋งค๋„ ์„ธ๋ ฅ์€ ๊ด‘๊ณ  ์‚ฌ๊ธฐ, ๋ฐ์ดํ„ฐ ์กฐ์ž‘, ์•ฑ์Šคํ† ์–ด ์ •์ฑ… ์œ„๋ฐ˜ ๋“ฑ์˜ ํ˜์˜๋ฅผ ์ฃผ์žฅํ•˜๋ฉฐ AppLovin ์ฃผ๊ฐ€๋ฅผ ๊ธ‰๋ฝ์‹œ์ผฐ๋Š”๋ฐ์š”.์ด์— ๋Œ€ํ•ด AppLovin CEO ์• ๋ค ํฌ๋ฃจ๊ธฐ(Adam Foroughi)๋Š” "์™„์ „ํžˆ ์‚ฌ์‹ค๊ณผ ๋‹ค๋ฅด๋ฉฐ ์•…์˜์ ์ธ ๋ณด๊ณ ์„œ"๋ผ๊ณ  ๊ฐ•๋ ฅ ๋Œ€์‘ํ–ˆ์Šต๋‹ˆ๋‹ค.๊ณผ์—ฐ, AppLovin์˜ ๋ฐ˜๋ฐ• ๋‚ด์šฉ๊ณผ ์•ž์œผ๋กœ ์ฃผ๊ฐ€ ์ „๋ง์€ ์–ด๋–ป๊ฒŒ ๋ ๊นŒ์š”? ๐Ÿ“‰๐Ÿ“ˆ๐Ÿ“ข AppLovin CEO์˜ ๊ณต์‹ ๋ฐ˜๋ฐ• ๋‚ด์šฉ ์ •๋ฆฌ๐Ÿ’ก 1๏ธโƒฃ ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ๋Š” ๋ถ€์ •ํ™•ํ•œ ์ฃผ์žฅ์œผ๋กœ ๊ฐ€๋“ ์ฐจ ์žˆ์Œ๋ณด๊ณ ์„œ๊ฐ€ AI ๋ชจ๋ธ์˜ ์„ฑ๊ณผ๋ฅผ ์ œ๋Œ€๋กœ ํ‰๊ฐ€ํ•˜์ง€ ๋ชปํ–ˆ์œผ๋ฉฐ, ํ—ˆ์œ„ ์ •๋ณด๊ฐ€ ํฌํ•จ๋˜์—ˆ๋‹ค๊ณ .. ํˆฌ์ž 2025. 2. 27.

์•ฑํ”Œ๋กœ๋นˆ(AppLovin) ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ ์ถฉ๊ฒฉ! ๊ด‘๊ณ  ์‚ฌ๊ธฐ ํ˜์˜๋กœ ์ฃผ๊ฐ€ ํญ๋ฝ ๐Ÿšจ

์˜ค๋Š˜ AppLovin(์•ฑํ”Œ๋กœ๋นˆ, NASDAQ: APP)์ด ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ์— ์˜ํ•ด ์ฃผ๊ฐ€๊ฐ€ ๊ธ‰๋ฝํ–ˆ์Šต๋‹ˆ๋‹ค. (์›๋ž˜ S&P 500 ์ง„์ž… ์—ฌ๋ถ€๊ฐ€ ์žˆ์—ˆ๋Š”๋ฐ... ํž˜๋“ค๊ฒŒ ๋˜์—ˆ์„์ง€๋„..) Fuzzy Panda Research์˜ ๋ณด๊ณ ์„œ์—์„œ ๊ด‘๊ณ  ์‚ฌ๊ธฐ ๋ฐ ๋น„์œค๋ฆฌ์  ๊ด€ํ–‰์ด ์žˆ๋‹ค๊ณ  ํญ๋กœํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ธ๋ฐ์š”.๊ณผ์—ฐ ์ด ๋ฆฌํฌํŠธ์˜ ๋‚ด์šฉ์ด ๋ฌด์—‡์ด๊ณ , ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ๋Š” ์™œ ์ด๋ ‡๊ฒŒ ์ฃผ๊ฐ€์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฑธ๊นŒ์š”?๋˜ํ•œ, ํˆฌ์ž์ž๋“ค์€ ์–ด๋–ป๊ฒŒ ๋Œ€์‘ํ•ด์•ผ ํ• ๊นŒ์š”?๐Ÿ“Œ AppLovin ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ ๋‚ด์šฉ ์ •๋ฆฌ๊ณต๋งค๋„ ๋ฆฌํฌํŠธ๋ฅผ ๋ฐœํ‘œํ•œ Fuzzy Panda Research๋Š” AppLovin์ด ๋ถˆ๋ฒ•์ ์ธ ๊ด‘๊ณ  ์ˆ˜์ต ๋ชจ๋ธ์„ ์‚ฌ์šฉํ–ˆ๋‹ค๊ณ  ์ฃผ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๐Ÿ’ก ์ฃผ์š” ํ˜์˜1๏ธโƒฃ ๊ด‘๊ณ  ์‚ฌ๊ธฐ(Ad Fraud) – ํ—ˆ์œ„ ํด๋ฆญ๋ฅ (CTR) ๋ฐ ์กฐ์ž‘๋œ ๊ด‘๊ณ  ๋…ธ์ถœ2๏ธโƒฃ ๋ฐ์ดํ„ฐ ๋„์šฉ – ๋ฉ”ํƒ€(.. ํˆฌ์ž 2025. 2. 27.

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